Never Too Young 改變世界|維繫長期義工|童協基金會 Kids4Kids

培養年青人成為創變者

“We believe that you’re never too young to change the world.”-童協基金會創辦人Michele Lai(中文-「我們相信你永遠不會太年輕去改變世界。」)

童協基金會(英文:Kids4Kids)相信改變世界不受年齡所限,致力培養年輕人成為具責任感、創意和解難能力的創變者,能夠連結社區,創造正面改變。

啟發後生仔幫社區

卜土

童協基金會創辦人Michele Lai表示機構的主要服務對象和義工都是學生,並透過讀寫發展項目、伴讀項目和青年發展項目等嶄新的學習方式,將他們與社區連結一起。同時,機構亦舉辦「跨代共融」活動,由學生義工去教授長者使用Instagram、Facebook、Zoom和Whatsapp等電子平台和通訊工具,與外界和家人保持聯繫。

“We rely very heavily on volunteers and also that repeat volunteering engagement. And we work a lot with students from schools. So, through their school clubs, we recruit and engage them“

(中文-「我們非常依賴義工及義工的長期參與,又經常與學校的學生合作,所以會透過校內學會去招募學生做義工。」)

當義工招募對象是後生仔,機構不能只靠傳統方法招募義工,反而要學識「玩」,善用數碼平台吸引年青人參與。但一講到「數碼」(Digital),Michele直言需要數據幫忙。

“I think that there is always a lot of noise out there in terms of trying to get attention and eyeballs. And so if we are able to promote ourselves more effectively through digital, it needs to be more targeted, and if we are able to understand using the data behind, then we can actually promote to the person that’s looking for the information more intentionally.”

(中文-「坊間有各種方法吸引目光。如果我們能夠利用數碼平台有效地宣傳自己,宣傳策略就需要更精準。如果我們識得運用背後的數據,就可以更有目的地向正尋找信息的人進行宣傳。」)

細NGO缺乏資源

但對於童協基金會來說,Michele坦言收集和整合數據是一項挑戰。

“Kids4Kids, being a small NGO, we do not have the money to invest in large CRM systems. So historically, we’ve been using a lot of paper-based information, Excel, to keep our database, so we’re not able to provide very targeted data to promote our volunteering experiences.”

(中文-「作為一間細規模非牟利機構,我們沒錢投資大型的客戶關係管理系統。以往我們一直用紙張和試算表記錄資料,保存我們的數據庫。所以,我們無法提供具針對性的數據來推廣義工服務體驗。」)

義工管理加強義工維繫

對於數碼轉型,童協基金會創辦人Michele Lai表示機構規模細,缺乏資源。過去只能靠紙張和試算表(Excel)記錄資料,難以整合成為具參考價值的數據,協助他們制定更有效的義工宣傳策略。但自2017年開始,童協基金會透過社職平台管理和招募義工,有系統性整合數據。

“It’s really a good system that provides us with one place to keep, manage the volunteering, and give the information in a very timely manner. So, that’s how we try to recruit and then keep them engaged and to repeat volunteering.”

(中文-「它確實是一個很好的系統,為我們提供一個地方保存和管理義工服務,並及時地提供資訊,讓我們招募和維繫義工長期參與。」)

“So through Social Career as a CRM, we hope that we can actually target the data much better and datamine, so that we can be more effective”

(中文-「透過社職,我們希望能夠獲得更精準的數據以提升效率。」) 

相關推介:

社職的SRM與市場的CRM有何不同?

訪問後記:

非常感謝Michele和機構同事參與是次拍攝,協助騰空拍攝空間和安排道具,Say Cheese!

童協基金會 Kids4Kids
相關連結:

童協基金會 Kids4Kids 官方網頁

童協基金會 Kids4Kids Facebook

童協基金會 Kids4Kids Instagram

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